What are website metrics? Do I need them?
Website metrics are ways to measure how and why people are visiting your website. And, yes, you probably want them. We embed specific code onto every page of your site that allows you to use Google™ Analytics to manage your stats. Google™ Analytics offers a host of compelling features and benefits for any site owner including campaign tracking and sophisticated reporting. That means you’ll know how to adapt your website’s content to make sure they keep coming back (and that they bring their friends).