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Staging a Successful Website Launch

June 26, 2008 No Comments by admin

Finally, your fabulous new corporate website is complete. How do you launch the new site successfully, with as few glitches as possible, and ensure that the right people see it?

A professional web designer can assist in the process, but keep in mind a few helpful hints:

Create a unique website. Hire a professional web design boutique that will customize a site specific to your company’s needs and goals, while setting you apart from your competition.

Select a proven hosting company. If your site is being hosted externally, choose a host with a proven track record of dependability and customer service. If you require a lot of bandwidth, consider using a dedicated server.

Test, test and retest. Prior to going live, upload the site to a testing area which allows your web team to interact with the site on its destination server. View your site in multiple browsers and on all pertinent platforms. Consider your audience’s usage of hand-held devices, laptops, etc. in the design process.

Consider a “soft launch.” Try an initial launch to a small, selective audience that can provide personal feedback. Use this opportunity to enhance your site before opening it to a more comprehensive user audience.

Stage a phased approach. It is not necessary to launch a large-scale website on your first attempt. Begin with critical or time-sensitive material that solves your immediate need, and phase in additional content as it develops over time.

Promote your launch. Publicize your new website launch with an integrated marketing and public relations campaign. At a minimum, send your clients an email announcement that directly links to your new site.

Keep important contact numbers at hand. During the launch and a few days following, keep your designer/developer and hosting contact numbers handy in case of unforeseen trouble.

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