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YMCA of Florida’s First Coast

YMCA of Florida’s First Coast is an inclusive organization of men, women and children from all walks of life joined together by a shared passion: to strengthen the foundations of community. The Y’s recent re-branding stemmed from a national effort to focus the brand on three main areas: youth development, healthy living and social responsibility. With these new brand guidelines, came the need for a new look and feel and overall restructuring of the website’s content to better reflect their focus areas. With Brown Dog’s help, the YMCA of Florida’s First Coast was one of the early adopters of the new brand online and featured as an ideal example at a national level.

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