The Healthy Start Coalition leads a cooperative community effort to reduce infant mortality and improve the health of children, childbearing women and their families in Northeast Florida. Healthy Start came to Brown Dog with a very dark, non-functioning website that did not accurately reflect the positive energy and attitude necessary to reach out to their predominantly-female audience. They wanted an integrated strategy that included SEO, eMarketing and ongoing Content Development. With the new content management system now in place, Healthy Start is able to easily add event posts and breaking news blogs as they occur. They can send targeted email campaigns that carry the website’s new uplifting look and feel, keeping all branded communications consistent.