Community Asthma Partnership at Wolfson (CAPW) is dedicated to helping children successfully manage asthma. CAPW offers practical resources and tools that can be implemented in a variety of places—schools, health care settings, faith-based organizations and at home. With ruckus, we created five companion blog sites under a single brand look and feel for a targeted message strategy. Each blog has the same structure but differentiating color palette and audience-specific content.