Brown Blog

Brown Blog

Creating a Marketing Schedule Keeps Your Website "Fresh"

July 8, 2009 6 Comments by admin

While the old expression “Content is King” is indeed relevant, a more accurate (and less sexist) adaptation should be “Fresh Content Rules!” Search engines adore newly added, keyword-rich content and interpret it as credibility of a web site’s worth. Even knowing this, clients express time and again how daunting a task it is to accomplish this feat on a regular basis. After all, they have their own job to address.


I encourage them to follow a comprehensive marketing schedule that breaks e-tasks down to daily, weekly, monthly and even quarterly To Dos. That way, one can look at their schedule and realize they only have to check off a few items throughout the month in order to accomplish their annual goals which may include blogging and website updates. Easy right?

So while I listen to David Byrne of the Talking Heads and compose this post, let’s look into how specifically you can create your own marketing schedule and stick to it.

To begin, decide what your eMarketing goals might be for the year. They might include blogging, content development, review of website analytics and improved search engine optimization. Maybe they go as far as wanting to send out branded email messages or entering into some social networking arenas!

Once defined, create a spreadsheet with monthly columns. Begin at top of each column by adding daily tasks if you have any. (I find that I can better manage my time over a week as I never know what might come up during a single day, so I restrict my smallest tasks to weekly.) “Weeklies” are a great place to list your blogging goals. On a monthly basis I recommend reviewing your analytics to see how you are ranking relevant to your competition. This will help you or your developer adjust your website content to keep you positioned high up in Google’s organic results. Don’t forget, you may not be the producer of these items but the delegator. You can hire professionals not only to review your metrics but create content too!

Either way, I am a big believer in retooling information over several mediums. A single blog post might provide future content for a quarterly eZine or branded email blast. It might then be sent out redressed as a press release or local news media article. This is smart not only to save you time, but it disperses an important message out to a diverse audience.

I find that by taking the time to write down my eMarketing goals, I am more apt to accomplish them!

Top 5 Reasons to Keep your Website “Fresh:”

  • More content, more ranked pages
  • Encourages frequent visits from search engine spiders
  • Credible content reinforces authority and trust
  • Interesting content encourages more backlinks
  • Essential for any website’s long-term success!


  1. Ahoura says:
    Friday, October 2, 2009 at 8:34am

    Hey there nice post and nice blog you have here!

  2. Action Man says:
    Saturday, October 3, 2009 at 2:44pm

    Nice Blog. I see you are using WordPress – You and your readers should make certain that you are running the latest version of WordPress as previous updates are vulnerable to exploits.Cheers

  3. link exchange directory says:
    Friday, October 30, 2009 at 10:56am

    I have always wondered about this – thanks for making it clear for me.

  4. Belvendarn says:
    Saturday, October 31, 2009 at 2:55pm

    You are a absolute sassy person! :)

  5. twitter stuff says:
    Wednesday, November 4, 2009 at 2:36pm

    Twitter has become so much fun to use, now that there are so many new tools to play with.

  6. Sarah says:
    Monday, February 1, 2010 at 12:22pm

    The marketing schedule really works, thanks!

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