Brown Blog

Brown Blog

Creating a Custom Email Campaign

May 19, 2010 No Comments by lesley.foster

One of my favorite products we offer at Brown Dog is our custom email campaign. This is a graphically enhanced email message that supports your company’s brand look and feel. With a targeted message applied, you can really get your key points across. A branded campaign is a positive touch point for your company that helps you keep in communication with your customers in a focused way.

I love the idea of making it convenient for those customers that may not visit your website, or blog site, frequently by sending them links to your most popular headlines for the quarter. This technique does double duty by reaching those that might have missed your original post and by creating more links to your website’s inner pages which in turn helps your search engine optimization or SEO.

While there are many applications out there including Constant Contact, Mail Chimp, Cake, etc. We like Campaign Monitor with its “Create Send” interface because it allows us to professionally brand your look into a custom template that you can easily add content and resend over and over from the web as you need. We like it so much, we use it ourselves!

Here is a recent post with step-by-step instructions on Sending your first email using Campaign Monitor. We do the set up, you do the sending. It’s that simple.

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