Brown Blog

Brown Blog

Communication Plans – Get Started!

July 26, 2011 No Comments by admin

Communication plans take on many forms within our businesses and organizations – sticky notes, pop up reminders, spreadsheets, and 30-page manuals, and some, are even invisible – but whatever form your plan takes, is it really working FOR you?

Many of us, who are tasked with creating a communications plan, ask, is the work to develop one really worth it? The answer in short is YES, because it helps to:

  • Set priorities
  • Give your daily work focus
  • Avoid last-minute demands – although, do we ever really ditch those!
  • Provide order and control, so the task at hand is not so overwhelming; and, of course,
  • Give your strategic plan the support it needs!
Creating a plan can be as simple, or as complicated, as you make it; but we suggest the following as a way to kickstart the process:

1.     Write down every way, verbal or written, that you communicate externally (internal communications, like reports to Board, etc can be added in as well).

2.     Now, assign next to each the timing of that communication. Is it daily, weekly, monthly, or quarterly?

3.     Taking that list then plot it against an appropriate calendar.

4.     To make things easier, next to each, brainstorm and write down ideas for the communication – tweet topics, resources to share, blog post ideas, announcements.

5.     You have created a plan!

Now, be sure to include ALL avenues of communication! Yes, that time spent on Facebook, is communicating, and social media should most definitely be part of an all-inclusive communications plan.  Meet your constituents where they are, and your plan will begin to work for you!

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