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05 Apr

AIGA Design Panel Appearance

Uncategorized No Comments by lesley.foster

Last week, I had the honor to appear in front of many eager students and designers at the Art Institute to discuss Portfolio Do’s & Don’ts. The Jacksonville AIGA put together a very diverse panel for their Design After Dark Lecture Series that included both print and web design professionals. Each professional brought their own experience to the table and gave some great advice for anyone showing their work. I even picked up a few pointers myself!

In our ever-evolving design world, I was not surprised to hear many questions regarding digital portfolios. This was a marked changed from last year, though. I guess it is true the balance has finally shifted. I was happy to hear that regardless of what shape your portfolio takes, employers are looking for strong concepts and beautiful work. We strongly believe that at Brown Dog. I also enjoyed hearing the other professionals’ take on initial contact and follow through. I believe many designers don’t realize the competitive nature of interviewing and how the smallest effort can pay off immensely! A “thank you” note is the easiest way to gain or lose ground. So why risk it? Send one.

19 Feb

I Love Letters Too

AIGA I Love Design: House Industries Loves Letters

AIGA of Jacksonville puts on yet another amazing event. Rich Roat, Co-Founder of  House Industries, was charming and funny, giving an all around great presentation. He gave the audience insight to the minds of the creatives at House Industries. The process of their unique type designs starts like anything else, with an idea. The extremely talented illustrators sketch their ideas using their favorite media. They work as a team to push the ideas from great to amazing. From smooth and elegant to tongue-licking crazy, they continue to push the mark on typography.
But it doesn’t stop there. Innovation drives them to new heights as they begin to digitize select alphabets from the Photo-Lettering collection. Rich demonstrated the extended features of’s interface, which includes layering, color control and multiple master interpolation over six axes.

Everyone left the auditorium inspired. This event would not have happened without the leadership of Katy Garrison and Sean Tucker. Did I mention the catering was fantastic? Thanks Tara Behan, Kelly MacDonald, Katy Garrison.

Thanks AIGA! I look forward to the next event.

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