Brown Blog

Brown Blog

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05 Aug

Color Theory and Websites – Lesson 1

Color Wheel

Color is one of the most important elements of web design. Here is a basic color wheel lesson to help you understand how we select the right color palette for your corporate website.

Primary Colors – Red, Yellow and Blue

Secondary Colors – Two primary colors mixed together. Orange, Green and Violet.

Tertiary (Intermediate) Colors – A primary and a secondary mixed together. Red-Orange, Yellow-Orange, Yellow-Green, Blue-Green, Blue-Violet, Red-Violet.

We refer to color as hue, and tinted or toned when we add white or gray to it. Adding black creates shades.

Color Wheel

Colors can take on aggressive qualities when warm and recessive when cool. In other words, yellow, orange and red can evoke strong emotional responses such as anger or energy, while the cooler blue, green and violet can relax and reassure.

Palettes

Palettes are combinations of colors. We select palettes to give websites depth and interest. 

Monochromatic schemes use any shade, tint or tone of any single color.

Complimentary colors appear opposite each other on the color wheel such as orange and blue or yellow and violet.

Analogous palettes include colors that lie adjacent to each other on the color wheel. (green, blue-green, blue)

Applying different palettes to a single design concept can completely change the way to look is perceived.

More on color and how computer monitors effect them coming soon.

14 Jul

Blogging is Taking Over the World…

Blogging is taking over the world – the corporate world that is. Many executives are complacent in thinking that blogging is just something “the kids these days dabble in.” Many simply stumble upon a blog or two as a result of a Google search. They read the article and then move on. In doing so, they underutilize web tools that are out there for the taking – many of which are free and make blogging invaluable to their own business development (bookmarking, RSS, etc.) See Cost-effective Web Tools and Trends for more.

I find many executives and company owners don’t want to put in the time it takes to develop a blog and in turn a community around their brand. In neglecting to do so, they miss out on many qualified consumers that are too savvy to listen to the typical marketing jargon. These consumers are multiplying exponentially and demand user-centered content that directly addresses their concerns. They want to search for testimonials from satisfied customers, browse well-organized categories and read breaking news (not last year’s press releases). And they want that news expressed in an authentic voice – not one contrived of marketing spin. I discuss the importance of this in my entry, Do You Need a Biz Blog?

So… to blog or not to blog? Maybe these compelling reasons will convince even the most skeptical:

* Community Builders
* Built In Content Management
* Lower Development Costs
* Fully Customizable
* Organic in Nature
* Archival
* Link Drivers
* Revenue Generators

As a web designer, I am witnessing a trend of increasing use of the blog platform as a replacement to the traditional, and often static, corporate brochureware website. I predict that businesses will need to get on the bus by developing their own blogs, or get left behind.

To conclude, as certain politicians lead the way in leveraging the internet to their advantage by welcoming new supporters every day, many executives will see the value in terms of their own businesses and follow. 

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