Brown Blog

Brown Blog

Category: Social Networking

29 Jan

Creating A Powerful Facebook Page

So I finally got around to creating a Facebook page for Brown Dog Creative. For many months I resisted mixing business with pleasure. I suspect many of you may feel the same? In doing so I overcame my fear and learned some important techniques in making our page powerful. After all, if I am going to spend the time to keep it up to date, it may as well work for us.

Feeling like mixing it up? Ease your mind by knowing that even though your page is created using your personal account to set up, they are in no other way associated. Fans do not see (or know) who created the page unless you tell them.

Here are (not quite) 10 points to consider:

Making Your Facebook Page Powerful

  1. Select a great vanity URL (username) as you only have one chance – It is super easy and one of the most important SEO factors! I wouldn’t worry about adding relevant keywords here as there will be many opportunities within to optimize. You simply want a name that will last – no matter what your future strategy may be – as there is no editing this component once it’s set. Set my FB username »
  2. Use the “About” box to your advantage – Add a keyword-rich description in the “about” box (text area) at the top left of your page just below your logo. It’s top-of-the-page location optimizes its importance to search engines. As always, offer great content in between keywords.
  3. Add (+) “tabs” using “Static FBML” function – Similar to the “About” box, the tab’s content area offers another opportunity to fill with great keyword-rich content. Use it ».
  4. Attach links that point to your website’s pages or blog posts – When you do, use keyword-enhanced titles to optimize the link value. Instead of “Your Company Name,” call it “Your Company’s Service.” Be as specific as you can for best results. To do so, simply click on the title to edit. You can do the same to the excerpt text below it.
  5. Always be sharing – Your mother was right… Share. Share. Share. Consider adding a “Discussion” forum to stimulate feedback on a topic in your industry or current event.
  6. Promote interaction – By adding images with captions or engaging status updates, fans will interact with your page by commenting, discussing or sharing. Each time they do, your page reaches out to their unique audience, creating more visibility for your own page.
  7. Create a badge that connects your website, blog, and social pages to your FB Fan Page. Creating these inbound links works just like it does for your company’s website by increasing your page rank.
  8. Get fans – Intra-FB linking is ideal for viral marketing. Remember the old Fabergé commercial from the 70s (she told two friends, and they told two friends, and so on and so on…)? Same principle here.

Become a Fan of Brown Dog Creative »

Create your own Facebook page »

06 Nov

Leveraging Social Networks for Business

People gravitate to others based on shared interest. In life, these groups develop naturally through our everyday relationships such as families, friends and business associates. It just makes sense that they are now reforming virtually, both personally and professionally. In fact, online, professional-based connecting is quickly becoming the most valuable business tool on the web – especially for small and mid-size businesses that rely on referrals for business development.

Among the herd of networking sites, LinkedIn is by far the most popular and easy to use. I recommend uploading your email contacts directly into the web app as many of your associates are already participating and happy to connect to you. They may even be willing to recommend your company or make important introductions to members of their own network. These endorsements can solidify new relationships with prospective customers or simply reinforce client satisfaction among your current clients.

LinkedIn’s Q&A component is a great way to position your company as an expert while supplying a hyperlink opportunity within your response that points directly to your website or biz blog. This is dually important as you attract new users while earning higher website rank from the external link.

LinkedIn and Twitter

Another favorite of mine is Twitter (follow us on Twitter!). While many executives feel microblogging is a waste of their already limited time, I have found that by spending just a few minutes each day connecting with my network, I discover numerous website resources and even tips I may have missed completely on my own. I am constantly amazed at the generosity of colleagues and friends to share their knowledge and my business benefits from their experience. In return, I take another few minutes to post or even re-tweet for my own network of followers.

If you’re not yet convinced, just think about the impact social networks had on the recent presidential campaign. While some past politicians used the internet for fundraising purposes, Obama was the pioneer for successfully integrating technology in order to reach out and organize his voters. He was able to update these voters on breaking news and needs in real time. Your business can do the same.

I suggest you try this new way to network for a week and experience its impact first hand. Then let us know the results.

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