Brown Blog

Brown Blog

Category: Social Networking

28 Jun

Top 10 Reasons You Need a New Website

There are several reasons a website could not be exactly the most useful tool in your toolbelt, but it aspires to be, it really does!  Here are the top 10 favorite reasons we hear, when a new website is on the horizon:

10. Your website’s purpose in life, to be your 24-hour ambassador, isn’t that clear. A good, no a great, website, conveys a main message and theme, and whatever that is should be doing so in a clear, concise way.

9. On top of being unclear, your site is navigationally challenged. Do you have a hard time finding information on your site, then think about your visitors’ experience – not good, and making the experience hard on your visitors is a huge deterrent.

8. Your website looks out of date. Your mother used to say “first impressions last a lifetime” and she was right. An out of date website makes your business or organization look unstable or untrustworthy. A fresh, well designed website creates a lasting impression of integrity, stability, and gives visitors a warm fuzzy about your business or organization.

7. You would like to do great things with your website, like communicate, but can’t. If you cannot update your own site, when you want, you need a new site! You should be able to update your site instantly with news about you, your partners, or exciting things happening with your business and organization! You shouldn’t have to wait, the web is instantaneous, and so should be your website!

6. Your website is difficult to find via search engines. Many old, outdated sites, besides not being very pretty, aren’t attractive to search engines. Built structurally sound, a new website that’s updated often attracts attention and will rise in rank!

5. Your website is filled with pages of text! These days, instant gratification, also pertains to reading, we want to know what’s going on within minutes, not hours. With such a short attention span, 150 – 250 words per page is plenty!

4. Your business or organization’s brand has changed. If you have a brand new logo, look, or tagline, its important that your website be singing the same tune!

3. Your website only displays correctly in Internet Explorer. While Microsoft used to have reign of the sandbox, there are other playmates currently in on the action – Safari, Firefox, Chrome. Creating a good experience for all your visitors is important, no matter what browser they use.

2. You never receive a lead from your website. Your website should make contacting you a breeze, or gather information from interested visitors; if you aren’t getting visited, then it is not doing its job.

1. You are embarrassed to give out your web address. Everyone’s given someone the “my contact information is there, just pay no attention, we’re “updating” the site.” If you are making excuses for your site, its time to stop it! Get a new site!

03 May

Five Ways a QR Code Can Help Your Business

Lately, you may have heard about QR Codes and wonder the heck they are? And further, how – if it all – they can enhance your marketing efforts? How do you even make one you might wonder? Who uses them?

Let me clear up some of the mystique so you can understand what they are and decide if they are a good fit for your business or nonprofit organization.

Just what is a QR code, anyway?

Simply put, a QR code is a 2-D bar code. It can be scanned by a reader and sent to a website or web page. These days, many people have apps for their smart phones that allow them to scan on the spot. I love mine! (QRReader App»)

How do I make a QR Code?

Its easy, you can use a QR Code Generator to create a code that looks like the one pictured.

Five Creative Business Uses for a QR Code

  1. Convert via a Landing page – Create a QR Code for a specific promotional offer that points to a unique URL. It’s best to send them to an internal landing page (versus your home page) with a relevant call to action and conversion form. A traditional print advertisement is the perfect spot for these, keeping the layout attractive and clean while providing a way for an interested prospect to dig deeper.
  2. Connect through a Business Card – Print a QR Code onto your business card, giving the recipient a place to go to learn more about your company, than merely how to contact you. You can even tap into your social networks by sending them to your Facebook, LinkedIn or Twitter pages.
  3. Sell at Your Storefront – If your business has a storefront, or even online store, it is nice to display a QR Code at your entrance for those who stumble by after hours and want to reach out, or shop immediately. At point of contact, convert the visitor to a sale, or at least provide them the opportunity to connect remotely.
  4. Add to your Subscriber List – Use a QR Code to send people to your email list sign up form. Give them a reason to join and provide quality value-added material in your emails and you will create a loyal follower. These type of codes are great on a leave behind after a presentation or webinar.
  5. Share an Event Gallery or Video – Use a recent event as an excuse to share a photo gallery or video. People love photos and videos. You can add a gallery/video-linked QR Code to an event ticket, program or email blast which provides an easy avenue for those interested in experiencing the fun after the fact.

So while these are just a sampling of ways to use QR Codes to enhance a customer or member’s experience, you get the idea. A QR Code creates mystique behind the promotion or connection. Its one’s natural curiosity to scan and see, so take advantage of that instinct and try it out.

If you’ve already ventured into the QR landscape, what other successful ways has your business used them?

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