Brown Blog

Brown Blog

Category: Articles

08 Jul

Creating a Marketing Schedule Keeps Your Website "Fresh"

While the old expression “Content is King” is indeed relevant, a more accurate (and less sexist) adaptation should be “Fresh Content Rules!” Search engines adore newly added, keyword-rich content and interpret it as credibility of a web site’s worth. Even knowing this, clients express time and again how daunting a task it is to accomplish this feat on a regular basis. After all, they have their own job to address.

marketing-calendar1

I encourage them to follow a comprehensive marketing schedule that breaks e-tasks down to daily, weekly, monthly and even quarterly To Dos. That way, one can look at their schedule and realize they only have to check off a few items throughout the month in order to accomplish their annual goals which may include blogging and website updates. Easy right?

So while I listen to David Byrne of the Talking Heads and compose this post, let’s look into how specifically you can create your own marketing schedule and stick to it.

To begin, decide what your eMarketing goals might be for the year. They might include blogging, content development, review of website analytics and improved search engine optimization. Maybe they go as far as wanting to send out branded email messages or entering into some social networking arenas!

Once defined, create a spreadsheet with monthly columns. Begin at top of each column by adding daily tasks if you have any. (I find that I can better manage my time over a week as I never know what might come up during a single day, so I restrict my smallest tasks to weekly.) “Weeklies” are a great place to list your blogging goals. On a monthly basis I recommend reviewing your analytics to see how you are ranking relevant to your competition. This will help you or your developer adjust your website content to keep you positioned high up in Google’s organic results. Don’t forget, you may not be the producer of these items but the delegator. You can hire professionals not only to review your metrics but create content too!

Either way, I am a big believer in retooling information over several mediums. A single blog post might provide future content for a quarterly eZine or branded email blast. It might then be sent out redressed as a press release or local news media article. This is smart not only to save you time, but it disperses an important message out to a diverse audience.

I find that by taking the time to write down my eMarketing goals, I am more apt to accomplish them!

Top 5 Reasons to Keep your Website “Fresh:”

  • More content, more ranked pages
  • Encourages frequent visits from search engine spiders
  • Credible content reinforces authority and trust
  • Interesting content encourages more backlinks
  • Essential for any website’s long-term success!
05 Jan

Ponte Vedra Man is Walking Ad

Brown Dog Creative team members are very involved in our industry and the community, and we sometimes find ourselves in the news.

The Leader: Ponte Vedra Man is Walking Ad

Jason Sadler of Ponte Vedra Beach is ringing in the new year by wearing his new marketing tool every day in 2009. His web site (iwearyourshirt.com) allows companies to purchase a day for Sadler to wear their logoed shirt. Although some “advertising” will be in person wherever Sadler happens to be on that day, the main form of exposure is on the Internet…

Read Article: Ponte Vedra Man is Walking Ad»

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