Brown Blog

Brown Blog

Category: Emarketing

08 Jul

Creating a Marketing Schedule Keeps Your Website "Fresh"

While the old expression “Content is King” is indeed relevant, a more accurate (and less sexist) adaptation should be “Fresh Content Rules!” Search engines adore newly added, keyword-rich content and interpret it as credibility of a web site’s worth. Even knowing this, clients express time and again how daunting a task it is to accomplish this feat on a regular basis. After all, they have their own job to address.

marketing-calendar1

I encourage them to follow a comprehensive marketing schedule that breaks e-tasks down to daily, weekly, monthly and even quarterly To Dos. That way, one can look at their schedule and realize they only have to check off a few items throughout the month in order to accomplish their annual goals which may include blogging and website updates. Easy right?

So while I listen to David Byrne of the Talking Heads and compose this post, let’s look into how specifically you can create your own marketing schedule and stick to it.

To begin, decide what your eMarketing goals might be for the year. They might include blogging, content development, review of website analytics and improved search engine optimization. Maybe they go as far as wanting to send out branded email messages or entering into some social networking arenas!

Once defined, create a spreadsheet with monthly columns. Begin at top of each column by adding daily tasks if you have any. (I find that I can better manage my time over a week as I never know what might come up during a single day, so I restrict my smallest tasks to weekly.) “Weeklies” are a great place to list your blogging goals. On a monthly basis I recommend reviewing your analytics to see how you are ranking relevant to your competition. This will help you or your developer adjust your website content to keep you positioned high up in Google’s organic results. Don’t forget, you may not be the producer of these items but the delegator. You can hire professionals not only to review your metrics but create content too!

Either way, I am a big believer in retooling information over several mediums. A single blog post might provide future content for a quarterly eZine or branded email blast. It might then be sent out redressed as a press release or local news media article. This is smart not only to save you time, but it disperses an important message out to a diverse audience.

I find that by taking the time to write down my eMarketing goals, I am more apt to accomplish them!

Top 5 Reasons to Keep your Website “Fresh:”

  • More content, more ranked pages
  • Encourages frequent visits from search engine spiders
  • Credible content reinforces authority and trust
  • Interesting content encourages more backlinks
  • Essential for any website’s long-term success!
06 Nov

Leveraging Social Networks for Business

People gravitate to others based on shared interest. In life, these groups develop naturally through our everyday relationships such as families, friends and business associates. It just makes sense that they are now reforming virtually, both personally and professionally. In fact, online, professional-based connecting is quickly becoming the most valuable business tool on the web – especially for small and mid-size businesses that rely on referrals for business development.

Among the herd of networking sites, LinkedIn is by far the most popular and easy to use. I recommend uploading your email contacts directly into the web app as many of your associates are already participating and happy to connect to you. They may even be willing to recommend your company or make important introductions to members of their own network. These endorsements can solidify new relationships with prospective customers or simply reinforce client satisfaction among your current clients.

LinkedIn’s Q&A component is a great way to position your company as an expert while supplying a hyperlink opportunity within your response that points directly to your website or biz blog. This is dually important as you attract new users while earning higher website rank from the external link.

LinkedIn and Twitter

Another favorite of mine is Twitter (follow us on Twitter!). While many executives feel microblogging is a waste of their already limited time, I have found that by spending just a few minutes each day connecting with my network, I discover numerous website resources and even tips I may have missed completely on my own. I am constantly amazed at the generosity of colleagues and friends to share their knowledge and my business benefits from their experience. In return, I take another few minutes to post or even re-tweet for my own network of followers.

If you’re not yet convinced, just think about the impact social networks had on the recent presidential campaign. While some past politicians used the internet for fundraising purposes, Obama was the pioneer for successfully integrating technology in order to reach out and organize his voters. He was able to update these voters on breaking news and needs in real time. Your business can do the same.

I suggest you try this new way to network for a week and experience its impact first hand. Then let us know the results.

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