Brown Blog

Brown Blog

Category: Emarketing

19 May

Creating a Custom Email Campaign

Emarketing No Comments by lesley.foster

One of my favorite products we offer at Brown Dog is our custom email campaign. This is a graphically enhanced email message that supports your company’s brand look and feel. With a targeted message applied, you can really get your key points across. A branded campaign is a positive touch point for your company that helps you keep in communication with your customers in a focused way.

I love the idea of making it convenient for those customers that may not visit your website, or blog site, frequently by sending them links to your most popular headlines for the quarter. This technique does double duty by reaching those that might have missed your original post and by creating more links to your website’s inner pages which in turn helps your search engine optimization or SEO.

While there are many applications out there including Constant Contact, Mail Chimp, Cake, etc. We like Campaign Monitor with its “Create Send” interface because it allows us to professionally brand your look into a custom template that you can easily add content and resend over and over from the web as you need. We like it so much, we use it ourselves!

Here is a recent post with step-by-step instructions on Sending your first email using Campaign Monitor. We do the set up, you do the sending. It’s that simple.

29 Jan

Creating A Powerful Facebook Page

So I finally got around to creating a Facebook page for Brown Dog Creative. For many months I resisted mixing business with pleasure. I suspect many of you may feel the same? In doing so I overcame my fear and learned some important techniques in making our page powerful. After all, if I am going to spend the time to keep it up to date, it may as well work for us.

Feeling like mixing it up? Ease your mind by knowing that even though your page is created using your personal account to set up, they are in no other way associated. Fans do not see (or know) who created the page unless you tell them.

Here are (not quite) 10 points to consider:

Making Your Facebook Page Powerful

  1. Select a great vanity URL (username) as you only have one chance – It is super easy and one of the most important SEO factors! I wouldn’t worry about adding relevant keywords here as there will be many opportunities within to optimize. You simply want a name that will last – no matter what your future strategy may be – as there is no editing this component once it’s set. Set my FB username »
  2. Use the “About” box to your advantage – Add a keyword-rich description in the “about” box (text area) at the top left of your page just below your logo. It’s top-of-the-page location optimizes its importance to search engines. As always, offer great content in between keywords.
  3. Add (+) “tabs” using “Static FBML” function – Similar to the “About” box, the tab’s content area offers another opportunity to fill with great keyword-rich content. Use it ».
  4. Attach links that point to your website’s pages or blog posts – When you do, use keyword-enhanced titles to optimize the link value. Instead of “Your Company Name,” call it “Your Company’s Service.” Be as specific as you can for best results. To do so, simply click on the title to edit. You can do the same to the excerpt text below it.
  5. Always be sharing – Your mother was right… Share. Share. Share. Consider adding a “Discussion” forum to stimulate feedback on a topic in your industry or current event.
  6. Promote interaction – By adding images with captions or engaging status updates, fans will interact with your page by commenting, discussing or sharing. Each time they do, your page reaches out to their unique audience, creating more visibility for your own page.
  7. Create a badge that connects your website, blog, and social pages to your FB Fan Page. Creating these inbound links works just like it does for your company’s website by increasing your page rank.
  8. Get fans – Intra-FB linking is ideal for viral marketing. Remember the old Fabergé commercial from the 70s (she told two friends, and they told two friends, and so on and so on…)? Same principle here.

Become a Fan of Brown Dog Creative »

Create your own Facebook page »

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