Once upon a time we met a content management system that grew with us, granted our every wish and simply made us smile. Before long, we found ourselves in deep passionate love.

It was not with popular Joomla, Drupal or even hip Expression Engine (although we love it for its individuality!). No, it was with our old pal, WordPress, or WP as we call it. WP had been by our side through the early blogging years as our “go to” application, but suddenly we saw it with fresh eyes. With its state-of-the-art publishing and focus on aesthetics, web standards, and usability, what’s not to love? We appreciate aesthetics. We code with web standards. We deliver usable website designs. In fact, we swear by these things. It truly is a match made in dog heaven.

With this new perspective we thought, “Why not utilize WP’s power as a web-ranking dynamo for good, and combine it with the traditional brochureware of past to create a robust, easy-to-update hybrid for our clients?” With this new breed of website, marketers can educate their customers though static pages plus create fresh user-centered content through posts as news develops. Think of it like this, your clients no longer receive a one-time brochure that quickly becomes obsolete. They get an ongoing subscription to your corporate “magazine.”

Through commenting, you will create a dialogue with users. And a WP site is social-media-ready: easily embed video and auto link to social networking sites like Facebook and Twitter.

In terms of our love story, we are confident we found a solid partner in WordPress… and we lived happily ever after. The End.