Brown Blog

Brown Blog
27 Jun

Do You Need a Biz Blog?

FAQs 1 Comment by admin

A biz blog is an online journal from a business perspective that is frequently updated and intended for public consumption. It is a tool for communicating with customers or employees on a more personal level about corporate issues.

Tangible results will take some time, but many companies post biz blogs because they:

Give the company a voice. They present information from an insider’s perspective. Blogs can show a CEO’s personal point of view, not just their products and services.

Position the author as industry expert. The author shares knowledge and expertise through specific topic-oriented information.

Help to educate an audience. The author has an opportunity to publish fresh, insightful commentary that speaks personally to his clients. Entries should be authentic and should not read like press releases.

Invite feedback. Comments create an open dialogue between author and audience and encourage their participation.

Increase online visibility. Some blogs catch the attention of the media and gain mainstream coverage. They keep the company top of mind with clients and show its technological savvy.

Generate word-of-mouth interest. Viral marketing moves fast and more efficiently than the traditional word-of-mouth approach.

Build an online community. Blogs create a place for like-minded individuals to gather around your core initiatives.

Drive traffic to your Web site. A biz blog will link seamlessly to and from the company’s Web site.

Are free and fast. You can create a blog in less than five minutes at blogger.com or wordpress.com.

Want to customize its look and feel to match your company’s brand, give is a call and we will unleash it.

27 Jun

Rank Your Website Higher Using SEO

When your company’s name or product is typed into a search engine, where does your website appear in the rankings? Being ranked highly in the search engines is not luck of the draw. With over 100 search engine optimization (SEO) rank criteria to consider, how does a company focus on what should be done?

First, identify a short list of relevant keywords and phrases that pertain to your company and its offerings. Keywords and phrases are the actual words that users type into search engines that allow them to find a particular company or information regarding their need. Then, incorporate these in specific ways to boost your ranking.

Here are a few strategies that we use to boost our clients’ search engine rankings:

Keywords in your domain name (URL). Search engines promote those which have keywords in the actual name.

Keywords in page titles. Page titles appear at the top of the browser window. Search engines promote sites which contain the searched keyword or phrase in their page title.

Relevant META keywords and descriptions. META data is embedded into the page’s source coding. Descriptions can appear on the results page, giving the user an indication of what type of information they can find when tracing the link.

Keywords and phrases in page content. When keywords and actual page content are in sync, high ranking is the payoff.

Keyword anchors (links) within website. Replace generic “click here” links with keywords links to targeted pages within your site.

Referring links from credible websites. Have affiliate websites link to your website to encourage interested users to click. The more referrers the better. (Do not use link farms – they harm your rank.)

Number of pages in site. The larger, the better.

Age of site. The older, the better.

Frequent site updates. “Fresh” pages are preferred and considered more important.

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