Brown Blog

Brown Blog
04 Jul

Cost-Effective Web Tools and Trends

Until recently, many companies had to create expensive custom applications to perform basic business tasks. Now many of these applications are available online and easy to customize to your particular industry, and some are even free.

Here’s our list of what’s hot and helpful:

Blasting allows companies to reach a large database of clients through custom email messages, or email blasts, into which the company brand can be integrated by embedding graphics and HTML styles. (Recipients can easily opt out if desired.)

For the more advanced, we recommend Campaign Monitor.

For the beginner (or busy executive), we set up easy-to-use custom email templates at MailBuild.

Blogs allow CEOs, employees or customers to share their thoughts in an online journal. A corporate blog can give the public a more personal impression of the company and can be an additional way to launch products or announce company news. Also, published blog articles generate additional visitors to the website for improved seo. We love WordPress for its flexibility, easy-to-use interface and outstanding plug-ins.

For the seasoned blogger, online tools are available to help promote and manage your blog site – even drive others directly to your website. Check out Technorati.

RSS, Really Simple Syndication, is a format for syndicating news and content of news-like sites. Like blogs, RSS feeds have grown so popular that there are specific tools like Feedburner to promote and track them. Subscribe to our feed in the Meta area at right.

Bookmarking through 
del.icio.us allows individuals to mark useful sites online that they want to visit again later and then share their bookmarks company- or department-wide. To discover or share website content with others, visit Digg.

It’s hard to keep track of all the new options, but these sites are dedicated to announcing and reviewing new products for consumers: TechCrunch 
and Mashable. We keep them both close at hand in our blogroll!

27 Jun

Sending Email Blasts

As business and personal communications continue to become more streamlined, companies must keep up with the latest technology to stay relevant. Today’s tech-savvy customers prefer to receive online business communications, like email blasts. There are many ways to conduct this outreach effectively.

“Blasting” is when an email message is sent to a large group of recipients at once. These can be a cost- and time-efficient way to distribute company news. Make it a practice to gather email addresses whenever possible, such as during sales transactions, at networking or sales events or by adding an email sign-up link on your corporate website.

Why blast:

Email blasts are inexpensive and save on printing and postage.

A regular, preset blast is an easy way to interact with your clients.

Emails are easily forwarded by recipients, creating more client referrals.

Clients can opt out of the program if they choose.

When to blast:

Send email blasts early in the day.

Only send blasts when you have something real to offer. Too many irrelevant e-mails will get your messages automatically sent to the trash file.

Use email blasts to launch a new product or service, as an event invitation, as part of a fundraising campaign, as a company newsletter, to augment advertising or public relations campaigns or to gauge customer satisfaction.

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