Brown Blog

Brown Blog
08 Nov

Put the “Social” Back in Social Media

It’s hard to believe that November is already here and before you know it we will all be busy attending holiday events, catching up with friends, remembering good times and snapping off photos like no one’s business…imagine if we tackled our online social networks with the same gusto!  We all have friends that share the details of their breakfast (no offense Healthier Twist!), but then there are others that haven’t updated their status in the last 6 months; you begin to wonder how they are and what interesting things they are up to.  When you are a business or organization, don’t make your friends wonder – integrate a social strategy into your communication plan – and start communicating!

Here are a few helpful hints to engage your audience:

1.     “Social” in “social media” means just that, being social.  Give up a little control and embrace the casual setting, avoid sounding like a form letter!

2.     It’s a busy time of year, provide high-level guidelines for employees to follow when communicating, because the outside world is already communicating with you or about you, jump into the sandbox with both feet!

3.     Engage a cross-department team to brainstorm how to communicate using social media! Believe it or not communication shouldn’t be relegated to only marketing or PR, different departments bring different focus and together will work to engage your varied audience.

4.     Not sure which social network should get your energy? Ask your clients where they are!  This usually leads to even more important conversations about how you can participate and provide value.

5.     Offer advice and information!  Just as we avoid those real friends that are self-promoters, we also tend to avoid online relationships that are the same way! Have you run across an unrelated to your business but helpful article?  Don’t be afraid, post it…you are just lending helpful advice to a friend!

28 Sep

Brown Dog Awarded Eight National Awards of Excellence

Web Design No Comments by lesley.foster

Brown Dog Creative answered a call for entries and is excited to announce that we were awarded eight national Award Certificates of Excellence by Graphic Design USA!

A special thanks to our clients, bb’s restaurant and bar, Community Asthma Partnership (via ruckus. advertising + public relations), dixiePatches, Haut Chocolat, Hota Design Studio, Northeast Florida Healthy Start Coalition, and YMCA of Florida’s First Coast, for giving us the opportunity with which to partner! Our own Brown Dog Creative website was a winner as well.  This year’s GDUSA competition attracted over 8,000 entries across all media, and only a select 15% have been recognized. We are very honored to be among the winners.

Winning these Award Certificates of Excellence is an exciting opportunity for both Brown Dog Creative AND our clients! Between the print and online Annual, the websites will be seen by more than 100,000 colleagues, creative and marketing decision makers.

As an award-winning firm, we are always pleased to be recognized for our hard work. We always strive to create beautiful website for our clients that function well while authentically representing their brands online. We are very lucky to have great clients that provide us the opportunity to unleash our talent and experience within the digital realm. This year has been a stellar year of such examples. Nearing our 10th year anniversary, we are especially proud to say that we continue along this creative path with wonderful client partnerships.

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