Brown Blog

Brown Blog
22 Oct

Lesley Foster on Roundtable Panel for AIGA Event

AIGA Jacksonville invites you to Problem | Solution :: Web Design from Scratch Q&A and Discussion Web Design Roundtable.

Dennis Eusebio - Thought & Theory
Lesley Foster - Brown Dog Creative
Chris Lahey - Station Four
Joey Marchy - nGen Works
Chris Olberding - Station Four

Web Designers, Print Designers and other creative professionals interested in learning the ins and outs of the web design process

Thursday, October 23
6:00 pm-6:45 pm – Networking with light refreshments 
6:45 pm-8 pm – Panel Discussion

Art Institute of Jacksonville
8775 Baypine Road
Jacksonville, FL 32256 | MAP

AIGA Members: $5
Nonmembers: $15 | JOIN NOW

Please RSVP to

05 Aug

Color Theory and Websites – Lesson 1

Color Wheel

Color is one of the most important elements of web design. Here is a basic color wheel lesson to help you understand how we select the right color palette for your corporate website.

Primary Colors – Red, Yellow and Blue

Secondary Colors – Two primary colors mixed together. Orange, Green and Violet.

Tertiary (Intermediate) Colors – A primary and a secondary mixed together. Red-Orange, Yellow-Orange, Yellow-Green, Blue-Green, Blue-Violet, Red-Violet.

We refer to color as hue, and tinted or toned when we add white or gray to it. Adding black creates shades.

Color Wheel

Colors can take on aggressive qualities when warm and recessive when cool. In other words, yellow, orange and red can evoke strong emotional responses such as anger or energy, while the cooler blue, green and violet can relax and reassure.


Palettes are combinations of colors. We select palettes to give websites depth and interest. 

Monochromatic schemes use any shade, tint or tone of any single color.

Complimentary colors appear opposite each other on the color wheel such as orange and blue or yellow and violet.

Analogous palettes include colors that lie adjacent to each other on the color wheel. (green, blue-green, blue)

Applying different palettes to a single design concept can completely change the way to look is perceived.

More on color and how computer monitors effect them coming soon.

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