Brown Blog

Brown Blog
08 Jul

Creating a Marketing Schedule Keeps Your Website "Fresh"

While the old expression “Content is King” is indeed relevant, a more accurate (and less sexist) adaptation should be “Fresh Content Rules!” Search engines adore newly added, keyword-rich content and interpret it as credibility of a web site’s worth. Even knowing this, clients express time and again how daunting a task it is to accomplish this feat on a regular basis. After all, they have their own job to address.

marketing-calendar1

I encourage them to follow a comprehensive marketing schedule that breaks e-tasks down to daily, weekly, monthly and even quarterly To Dos. That way, one can look at their schedule and realize they only have to check off a few items throughout the month in order to accomplish their annual goals which may include blogging and website updates. Easy right?

So while I listen to David Byrne of the Talking Heads and compose this post, let’s look into how specifically you can create your own marketing schedule and stick to it.

To begin, decide what your eMarketing goals might be for the year. They might include blogging, content development, review of website analytics and improved search engine optimization. Maybe they go as far as wanting to send out branded email messages or entering into some social networking arenas!

Once defined, create a spreadsheet with monthly columns. Begin at top of each column by adding daily tasks if you have any. (I find that I can better manage my time over a week as I never know what might come up during a single day, so I restrict my smallest tasks to weekly.) “Weeklies” are a great place to list your blogging goals. On a monthly basis I recommend reviewing your analytics to see how you are ranking relevant to your competition. This will help you or your developer adjust your website content to keep you positioned high up in Google’s organic results. Don’t forget, you may not be the producer of these items but the delegator. You can hire professionals not only to review your metrics but create content too!

Either way, I am a big believer in retooling information over several mediums. A single blog post might provide future content for a quarterly eZine or branded email blast. It might then be sent out redressed as a press release or local news media article. This is smart not only to save you time, but it disperses an important message out to a diverse audience.

I find that by taking the time to write down my eMarketing goals, I am more apt to accomplish them!

Top 5 Reasons to Keep your Website “Fresh:”

  • More content, more ranked pages
  • Encourages frequent visits from search engine spiders
  • Credible content reinforces authority and trust
  • Interesting content encourages more backlinks
  • Essential for any website’s long-term success!
03 Jun

Our Website Design Got a Facelift

Since our inception in 2002, we have been hearing variations on a theme from clients for their website needs. They all request attractive design, easy-to-navigate pages (usability), easily located by search engines (high page rank) and content that they can manage on an ongoing basis. No matter what market, their overall needs seem to be the same.

Over these seven years, the technology has changed, of course, and the tactics we suggest may be different, but the basic idea remains constant. Knowing that, coupled with the slow down in economy, we have decided to offer a new type of product that should appeal to the bottom line:  more comprehensive and affordable website packages.

We can do this, not by lowering our price or lessening the value of our experience, but by taking into consideration the following general assumptions. We know what most companies need at their stage of development. We know what works online. We are exceptional at determining the right look and feel for a company’s brand. And finally, we can predefine the amount of time it will take to meet that specific criteria.

New Brown Dog Creative Website

New Brown Dog Creative Website

So now, if you want us to unleash your brand online, you can simply pick the plan that suits your company’s strategy and budget and we are on our way.

Other new website changes include: updated portfolio and new website “previews” on homepage (see image).

Got a minute? Please tell us what you think of our new ideas.

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