Clients often asked us how to crop, or even reduce the file size, of a photo for their website or blog. For web developers and other graphic designers that use CS3 or 4, it is tempting for us to offer a knee jerk recommendation of Adobe’s Photoshop® as it offers all they need and more. [...]
AIGA Jacksonville invites you to Problem | Solution :: Web Design from Scratch Q&A and Discussion Web Design Roundtable.
ROUNDTABLE PANEL INCLUDES:
Dennis Eusebio - Thought & Theory
Lesley Foster - Brown Dog Creative
Chris Lahey - Station Four
Joey Marchy - nGen Works
Chris Olberding - Station Four
WHO SHOULD ATTEND:
Web Designers, Print Designers and other creative professionals interested in learning the ins and outs of the web [...]
Color Wheel
Color is one of the most important elements of web design. Here is a basic color wheel lesson to help you understand how we select the right color palette for your corporate website.
Primary Colors - Red, Yellow and Blue
Secondary Colors - Two primary colors mixed together. Orange, Green and Violet.
Tertiary (Intermediate) Colors - A [...]
Blogging is taking over the world - the corporate world that is. Many executives are complacent in thinking that blogging is just something “the kids these days dabble in.” Many simply stumble upon a blog or two as a result of a Google search. They read the article and then move on. In doing so, [...]
The Jacksonville web design creatives at Brown Dog have officially entered the WWT, or World Wide Twitter® revolution! Follow us to see what we crazy dogs are doing when not producing thoughtful, deliberate, and effective web design services for our amazing clients.
As business and personal communications continue to become more streamlined, companies must keep up with the latest technology to stay relevant. Today’s tech-savvy customers prefer to receive online business communications, like email blasts. There are many ways to conduct this outreach effectively.
“Blasting” is when an email message is sent to a large group of recipients [...]
A biz blog is an online journal from a business perspective that is frequently updated and intended for public consumption. It is a tool for communicating with customers or employees on a more personal level about corporate issues.
Tangible results will take some time, but many companies post biz blogs because they:
Give the company a voice. [...]
Follow these guidelines to make your corporate website more effective:
Identify your brand. Clearly present what the company offers, your corporate philosophy, key employees and what makes your business stand out.
Know your audience. Who is visiting your site? What are they looking for? Communicate how your product or service can benefit them or offer them value.
Engage [...]