Sending Email Blasts
As business and personal communications continue to become more streamlined, companies must keep up with the latest technology to stay relevant. Today’s tech-savvy customers prefer to receive online business communications, like email blasts. There are many ways to conduct this outreach effectively.
“Blasting” is when an email message is sent to a large group of recipients at once. These can be a cost- and time-efficient way to distribute company news. Make it a practice to gather email addresses whenever possible, such as during sales transactions, at networking or sales events or by adding an email sign-up link on your corporate website.
Why blast:
Email blasts are inexpensive and save on printing and postage.
A regular, preset blast is an easy way to interact with your clients.
Emails are easily forwarded by recipients, creating more client referrals.
Clients can opt out of the program if they choose.
When to blast:
Send email blasts early in the day.
Only send blasts when you have something real to offer. Too many irrelevant e-mails will get your messages automatically sent to the trash file.
Use email blasts to launch a new product or service, as an event invitation, as part of a fundraising campaign, as a company newsletter, to augment advertising or public relations campaigns or to gauge customer satisfaction.
